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EXDM 422
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Needfinding and Qualitative Methods
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Experience Strategy
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Professional Presentation
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Program Outcomes
Needfinding and Qualitative Methods
Students will learn and apply qualitative research methods and ethnographic techniques to better design and evaluate experience offerings, including: participant observation interviews triangulation approaches qualitative analysis
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters
Experience Strategy
Students will learn and apply current experience strategy topics and techniques to meet customer's needs, including: The value of "meaningfulness" for today's consumers New developments and approaches for customer journey design New developments regarding the Jobs To Be Done framework and the Value Proposition New developments on measuring the value of Time Well Spent
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters
Professional Presentation
Students will be able to effectively present course content and other educational achievements to potential employers through professionally prepared: class presentations written materials and reports an online portfolio.
Integrate Business with Experience Design
Conduct Design Research
Design Intentional Experiences
Lead, Manage, and Implement Experiences
Demonstrate Impact That Matters